Harley-davidson Launches All-electric Motorcycle Brand 'livewire'

The Harley-Davidson LiveWire initially started as the manufacturers first-ever electric motorcycle back in 2019 with the concept showcased back in 2014.

Harley-davidson launches all-electric motorcycle brand 'livewire'. HOG today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. Harley has announced the new all-electric brand will kick off with a new model to be launched.

The LiveWire ONE will actually have similar specifications so the announcement mostly involves brand positioning. Named after its first electric motorbike that was unveiled in 2019 the LiveWire division is set to launch its first motorcycle on July 8 2021 and have plans to premiere at the International Motorcycle Show on July. That was the word from Harley-Davidson this week as it announced the launch of LiveWire as an all-electric motorcycle brand.

LiveWire plans to redefine electric delivering the best experience for the urban rider with personality and soul. By launching LiveWire as an all-electric brand we are seizing the opportunity to lead and define the market in EV Harley-Davidson. LiveWire is more than a motorcycle.

The brand name Harley-Davidson currently adorns the electric LiveWire motorcycle but future electric bikes from the iconic American manufacturer may not feature its venerable name. The Harley-Davidson LiveWire originally started off as the manufacturers first-ever electric motorcycle back in 2019 with the concept showcased way back in 2014. Harley-Davidson Inc on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

LiveWire is more than a motorcycle. The company said it plans to redefine electric delivering the best. Harley-Davidson today announced the launch of their all-electric bike brand LiveWire.

Harley-Davidson launches new electric-only LiveWire brand. This proclamation is a next chapter in the LiveWire journey which was started in 2019 as a single motorcycle offering. American motorcycle maker Harley-Davidson has announced its plans to launch LiveWire as a standalone all-electric motorcycle brand.